Project Description

The #3oThankYous Project was a social gratitude campaign developed by @DanishaDanielle & @MostCold. Inspired by a few challenging events in the month of November, #30ThankYous focused on extending the practice of outward, social gratitude well beyond the traditional Thanksgiving month.

The 30-day gratitude campaign included a branded, interactive mini-site, content production and content marketing on multiple platforms including websites, Facebook, Tumblr, Twitter & Instagram.